How to brief an LED wall so it still reads from twelve metres
Pixel pitch, viewing distance, brightness and contrast decide legibility long before the artwork does. The four numbers to fix before design starts.
6 min read

Resources
Field notes from print floors, LED installs, trade-show halls and concert pits. Insights, practical guides, downloadable references and straight answers to the questions we get most.
Blog / Insights
Short, specific reads written by the people who build and install the work.
Pixel pitch, viewing distance, brightness and contrast decide legibility long before the artwork does. The four numbers to fix before design starts.
6 min read
Structure, graphics, electricity, storage, transport, labour and the venue's own fees. A line-by-line read so the quote holds no surprises.
8 min read
Why the same reference drifts between substrates, and the proofing sequence that keeps a rollout consistent across fifty sites.
5 min read
Store pages, listings, reviews and signage work as one system. How the physical and digital sides of a network reinforce each other.
7 min read
Licences, security plan, ticketing declarations, insurance and noise limits — the sequence and the lead times each one needs.
9 min read
Installation dates are fixed; everything else negotiates. A planning method that protects production instead of compressing it.
6 min read
Guides
Each guide is the checklist we use internally before a project moves into production.
Materials, mounting, lighting and legal constraints for interior and exterior signage, with the measurements to take before ordering.
What a usable identity package contains: file formats, colour references per medium, type licences and usage rules your suppliers can follow.
Sixty checks from venue contract to teardown: power, rigging, staffing, signage, content playback, contingency and photo record.
Case studies
Six projects with the brief, the constraint, what we produced and what it changed.
Downloads
Ask for any of these and we send the current version the same working day.
FAQs
Faculty
Send the brief or the constraint. You will get a named contact and a real answer, not a form reply.