Industry & B2B · 2025
A 180 m² turnkey stand that turned a trade show into a qualified pipeline.
Concept, structural build, LED content, hostess staffing and lead capture on a single contract — designed around a measurable meeting target.
The brief
What made it difficult.
Three previous shows had produced traffic but almost no qualified meetings. The stand looked good and explained nothing; visitors left without ever understanding what the machines actually solved.
- Client
- Industrial equipment manufacturer
- Sector
- Industry & B2B
- Year
- 2025
- Scope
- Stand designBuild & installLED & contentStaffingLead capture
Approach
How we handled it.
01
Designed around a journey
The floor plan was drawn as a route: attract, demonstrate, qualify, sit down. Every zone has a job and a metric.
02
A demonstration, not a poster
A 12 m² LED wall ran a 90-second loop showing the machine in a customer plant, cut to be understood without sound.
03
Staff briefed on the offer
Reception staff were trained on three qualifying questions and the CRM form, not just on welcoming visitors.
04
Rehearsed before load-in
Full pre-assembly in the workshop caught two structural clashes and a power shortfall before the truck left.
Delivered
What left our workshop.
- Spatial concept & 3D visuals
- Structural build & rigging
- 12 m² LED wall + content
- Printed collateral & sales kits
- 4 reception staff over 3 days
“For the first time the stand did the qualifying. We came home with a list we could actually call.”
Results
What it changed.
214
qualified leads captured in 3 days
x2.6
booked meetings vs. previous edition
100%
of stand elements reused the following season
Similar constraint, similar deadline?
Tell us the date and the venue. You get a named contact, a feasibility answer and a line-by-line quote.
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