Brand strategy & positioning
Market and competitor audit, audience segmentation, value proposition, message architecture and tone of voice.
- Competitive audit
- Positioning statement
- Message hierarchy
- Naming & tagline
Department 01 — Marketing & Communication
Strategy, brand and acquisition built to be produced, not just presented.
We define what your brand says, to whom, and where it says it — then carry that decision through to the printed sheet, the LED screen and the stand. Positioning, identity, PR, content, social, paid media and SEO under one roof in Marseille.
Positioning
A message that survives contact with the real world.
Most brand work stops at a presentation deck. Ours is written knowing it will be printed at three metres wide, played on a video wall and repeated by a hostess at a trade show. That constraint makes the strategy sharper and the execution cheaper.
What we deliver
Six practices, one team.
Visual identity & design system
Logotype, typography, colour system, layout grid and asset library — delivered with production files and a usage guide.
- Logo & variants
- Brand guidelines
- Templates
- Print-ready assets
Public relations & influence
Press strategy, press kits, media relations with regional and trade press, spokesperson preparation and event coverage.
- Press kit
- Media list & pitching
- Interview prep
- Coverage report
Content & social media
Editorial planning, photo and video direction, copywriting and community management for LinkedIn, Instagram, TikTok and YouTube.
- Editorial calendar
- Photo & video shoots
- Copywriting
- Community management
Paid acquisition
Google, Meta, LinkedIn and local campaigns with tracking, budget pacing and monthly reporting tied to leads, not impressions.
- Campaign build
- Tracking & conversions
- Budget pacing
- Monthly reporting
SEO & web
Technical SEO, local search, content clusters and website design or redesign built for speed and conversion.
- Technical audit
- Local SEO
- Content plan
- Web design & build
Deliverables
What lands on your desk.
- Written strategy document with objectives and KPIs
- Complete brand book and editable templates
- Production-ready design files, archived for reorders
- Editorial and campaign calendar for the coming quarter
- Tracking plan and a reporting dashboard
- A named project manager for the full engagement
How it runs
From brief to measurable output.
- 01
Discovery
Interviews, existing material review, market and competitor analysis.
- 02
Strategy
Positioning, audience, message architecture and channel plan, validated with you.
- 03
Creation
Identity, key visuals, copy and templates produced with print and screen in mind.
- 04
Deployment
Campaigns launched, content published, assets handed to production.
- 05
Measure
Monthly reporting, iteration on what converts, quarterly strategic review.
Questions
Practical answers.
- Can you work only on strategy and leave production to us?
- Yes. Strategy, identity and content can be delivered as a standalone engagement, with production files clean enough for any printer or agency to use.
- Do you take on a rebrand and a trade show at the same time?
- That is the case we are built for. The new identity is produced directly into the stand, signage and screen content, so nothing is redrawn twice.
- How is a retainer priced?
- By scope and volume, agreed monthly and reviewed each quarter. Media budgets are always separated from fees.
Keep going
The other departments
Contact
Tell us what the brand has to achieve this year.
Send us the objective — more qualified leads, a repositioning, a launch, a trade-show season. You will get a feasibility answer and a costed proposal.