Public & Institutions · 2024
A public information campaign printed for 34 municipalities without a single reprint.
Accessible design, tender-compliant production, municipal-level personalisation and delivery to 34 town halls on a fixed date.
The brief
What made it difficult.
One message, 34 municipalities, each with its own contact details, logo and distribution date — and a tender that fixed the paper, the deadline and the budget.
- Client
- Regional public institution
- Sector
- Public & Institutions
- Year
- 2024
- Scope
- Campaign designAccessibilityPrint productionPersonalisationDelivery
Approach
How we handled it.
01
Designed for legibility first
Contrast ratios, type sizes and plain-language editing tested with readers before layout was signed off.
02
Variable data, one press run
Municipal logos and contact blocks were merged as variable fields, so 34 versions cost close to one.
03
Proofing loop with deadlines
Each municipality got a dated PDF proof with a 72-hour window; silence counted as approval, written into the plan.
04
Delivery, not dispatch
Pallets were split, labelled and delivered to each town hall with a signed receipt.
Delivered
What left our workshop.
- Campaign identity & layouts
- Accessibility review
- 180,000 leaflets & 3,400 posters
- 34 personalised versions
- Palletised delivery to 34 sites
“Thirty-four mayors, one deadline, no argument. The proofing calendar did most of the work.”
Results
What it changed.
34
municipalities served on one run
0
reprints or corrections after delivery
-22%
against the tendered budget
Similar constraint, similar deadline?
Tell us the date and the venue. You get a named contact, a feasibility answer and a line-by-line quote.
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